app /blog

(Delicious) Monster Marketing

Mon 11th Feb 2008

Whilst packing and baking ginger cake for Tuesdays £5app I managed to watch the following video:

Quite an interesting one to watch - if you are intending to create Mac software. Wil Shipley talks about lots of the in and outs of building "hype" for your software. He stresses that you do have to meet the hype by making good software that works, but that marketing and generally raising awareness is very key.

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